Privacy Policy

1. Information We Collect

API Key: Your Klaviyo private API key is used in-memory during the audit session only. It is transmitted securely via HTTPS and is never written to any database, log file, or persistent storage.

Email Address: If you choose to provide your email address to view the full audit report, we store it alongside your audit results.

Audit Data: We store aggregate account metrics (revenue totals, engagement rates, scores) derived from your Klaviyo account. We do not store individual customer profiles, email addresses from your lists, or email content.

2. How We Use Your Information

We use your information to: (a) generate and display your audit report, (b) notify our team of new audit leads via Slack for potential follow-up, and (c) improve the audit tool based on aggregate usage patterns.

3. Cookies and Tracking Technologies

We use the following tracking technologies on this website:

• Google Tag Manager (GTM): We use GTM to manage and deploy marketing tags on our site. GTM itself does not collect personal data, but the tags it deploys (such as Google Analytics) may collect data as described in their respective privacy policies.
• Facebook Pixel (Meta): We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising, understand visitor actions on our website, and deliver targeted advertisements. The pixel collects data about your browsing behavior, which Meta may use to provide measurement services and targeted ads. For more information, see Meta's Privacy Policy.
• Essential Cookies: We use minimal cookies for admin session management. These are strictly necessary for the site to function.

You can control and delete cookies through your browser settings. You can also opt out of Facebook tracking by visiting your Facebook Ad Settings or using the Digital Advertising Alliance opt-out tool.

4. Data Sharing

We do not sell, rent, or trade your personal information. Your audit data is shared only with the Sweat Pants Agency team for the purpose of potential follow-up on your audit results. We use the following third-party services that process data under their respective privacy policies:

• Vercel (hosting and deployment)
• Turso (database storage)
• Google AI / Gemini (email content analysis)
• Meta / Facebook (advertising and analytics)
• Google Tag Manager (tag management)
• Slack (internal team notifications)
• Resend (transactional email delivery)

5. Data Retention

Audit results are retained indefinitely to allow you to revisit your report. You may request deletion of your audit data at any time by contacting us.

6. Security

All data is transmitted over HTTPS. Your API key is never stored and exists only in server memory during the audit process. Database access is restricted to authorized personnel only.

7. Your Rights

You may request access to, correction of, or deletion of your personal data at any time. You also have the right to opt out of tracking technologies as described in Section 3 above. To exercise these rights, contact us at hello@sweatpantsagency.com

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by the "Last updated" date at the top of this page.

9. Contact

Sweat Pants Agency LLC
Nashville, TN
hello@sweatpantsagency.com